Viapresse, part of the Vialife group, is a French company that has been specialising in the sale of magazines and newspapers for 25 years.
Web design
UI design
2022 → 2023
Context
Viapresse, part of the Vialife group, is a French company that specializes in selling magazines and newspapers. They frequently run promotional campaigns, and the website needed visual updates and improvements to enhance the user experience. My main task was to design web banners for various sales events like Summer Sales, Christmas, and Black Friday. I was also involved in several website redesign projects, including revamping the mobile navigation menu.
Visual creations
I created promotional web banners based on our schedule of commercial offers for Viapresse and our partner kiosks Fnac and Cdiscount.
Viapresse web interfaces
I've also produced new features for viapresse.com and other kiosks on Figma, sometimes involving complete page redesigns.
UX redesign: burger menu
I took part in a UX redesign project for viapresse.com, initiated after an in-depth analysis carried out by the Semji agency. Among the many observations made, a heatmap of the burger menu on mobile highlighted a significant concentration of clicks there. However, it became clear that the aesthetics of the menu were not sufficiently adapted, despite its crucial importance for Viapresse's performance. The redesign was therefore imperative to optimise the user experience and maximise results.
Benchmark
I began by undertaking a comparative study of burger menus used in various applications, analysing their effectiveness and aesthetics.
Menu design
I created several burger menu proposals for viapresse.com, drawing on the best practices identified during the UX benchmark. Following the feedback received, it became clear that Viapresse needed a burger menu containing only the essential elements, with a sober and effective design, in order to optimise the user experience. The solution chosen was one that incorporated the sub-categories of the main menus that were directly visible.
Results
Thanks to this redesign, we have seen significant results: an improvement in the transaction rate and an increase in the revenue rate as soon as the new menu was rolled out.
