Personal project to redesign the AVIS application (car hire).
UX/UI design
2023
Context
I joined a platform that brings together a community of UX and UI designers, where members share their work, advice, and access tech trends. The platform also hosts international UX/UI design competitions for brands, where experts select the top 150 projects, and the community votes to choose the winners. I participated in a competition to redesign the AVIS car rental app. The goal was to rethink the app’s design and user experience to make it more intuitive and appealing to users.
I undertook a redesign of the AVIS application, starting with a UX audit to identify the strengths and weaknesses of the current user experience. This step gave me a better understanding of users' needs and expectations, as well as pinpointing usability and navigation problems. Next, I conducted inspirational research to explore best practice and current trends in application design for car rental and other relevant sectors. This provided me with innovative ideas and creative solutions to improve the interface and user experience of the AVIS application, ensuring that it is intuitive, functional and aesthetically pleasing.
New graphic elements
To improve the AVIS application, I reworked the design by developing a new style guide and a new design system. I've kept the emblematic red colour of AVIS, incorporating derivatives to add variety and visual depth. I've also changed the typefaces, opting for ‘Kanit’ and ‘Overpass’ to modernise the look and improve legibility. The new design system includes reusable components and clear guidelines to ensure a uniform appearance and intuitive navigation through the application.
New mobile interfaces
To finalise the redesign of the AVIS application, I created new mobile mockups illustrating the user journey, from arriving on the application to renting a car. The mock-ups show how the user navigates through the different sections of the app, performs searches, compares vehicle options and completes the booking, ensuring an interface that is both aesthetically pleasing and functional.
