Speedcheck is a fictional project based on a given theme: Utopia Airport.
UX design
2022
Context
The subject was as follows: ‘We are banking on the deployment of digital technologies to facilitate the traveller's experience in a new airport model: the Smart Airport, designed around the three main stages of the journey (before, during and after). Our aim is to take the stress out of the traveller's experience and create a harmonious holiday experience’.
Empathy phase
Questionnaire
The empathy phase of the UX project for Speedcheck, based on the Utopia Airport concept, involved collecting data via a questionnaire to understand travellers' needs and concerns. Analysis of the responses was aimed at identifying friction points and opportunities for improvement throughout the journey (before, during and after).
Persona
We developed a persona using the information gathered previously. This persona represents a typical Utopia Airport user, highlighting their characteristics, needs and objectives. This has enabled us to better understand the expectations of travellers and guide the design of digital solutions accordingly.
Empathy map
We used the data from the questionnaires to create an empathy map, identifying the needs and pain points of travellers at Utopia Airport. This guided us in designing user-centred solutions.
User path V1
We created the first user journey, describing each stage from leaving home to landing, while noting any difficulties encountered. This enabled us to identify the problem areas and propose solutions to improve the passenger experience at Utopia Airport.
Definition
Define
In the definition phase, we identified two key issues: guaranteeing quality services to meet passengers' needs, and improving their orientation to optimise their time at the airport. These issues guided the search for solutions aimed at selecting the best solution.
Ideation
Problem and solution
During the ideation stage, we explored various solutions to improve services at Utopia Airport. These included a giant conveyor belt concept that simplifies every stage of the journey, from check-in to boarding, providing a seamless, stress-free experience for travellers.
User path V2
As a result, we created version 2 of the user journey, focusing on the integration of the conveyor belt. We identified the highlights of this update, including a smoother journey, shorter waiting times and a more pleasant experience for travellers at Utopia Airport.
Storyboard
we created the storyboard to illustrate this solution.
Prototype
Finally, we put the solution into practice by creating a prototype in visual form.
